Google App Campaign Conversation Setup Issue: Can’t Import GA4 Key Events? Don’t Miss This Setting!
Recently, one of my clients faced a challenge when setting up iOS app campaigns via Google Ads. Everything seemed to work fine – Firebase was integrated into the iOS app, GA4 was connected to Firebase, and key events like installs and purchases were tracked. However, when we tried to set up conversion for installs and purchases in Google Ads, we couldn’t import the key events from GA4. This problem took quite some time to resolve, but the root cause was something simple yet easily overlooked – a missing App Store ID for the Firebase project! I’m sharing this experience to...